A Practical Guide to Managing Newborn Expenses and Benefits
For new and expecting parents, first-time moms and dads, plus grandparents stepping in, newborn expenses can land fast and unevenly. Between recovery needs, infant health worries, and the daily reality of diapers, feeding, and sleep, the financial challenges of parenting can feel like one more weight during an already tender season. The hardest part is […]
Beyond the Gift Box: The 2026 Data-Backed Guide to Giving Mom What She Actually Wants
Happy Mother’s Day! Did you know that mom doesn’t always want a physical item for Mother’s Day? In fact, according to a survey* conducted by Priya Rajendran, a former PayPal engineer and the CEO/co-founder of It’s a Family Thing (IAFT), an AI-powered family app that distributes household tasks so mom isn’t stuck managing the app AND […]
What Most Parents Overlook in Baby Budget Planning
You can figure out how much you’ll spend on a crib and stroller in one night, but the costs that really tip you over usually appear later. Think paperwork fees, weird medical bills, and the small weekly stuff that somehow becomes a second rent payment. Discover all the budget items you’re missing in baby planning. […]
What Your Employer Isn’t Going to Tell You About Maternity Leave
When you find out you’re pregnant, most women do the same thing. They feel the rush of joy (or shock, or both) and then, often within days, a deeper anxiety sets in: What does this mean for my job? Is maternity leave (or paternity leave) an option? So you Google maternity leave. You review […]
Get Your Baby to Sleep in 30 Seconds
It’s true! You can get your baby to sleep in as little as 30 seconds… if the conditions are right. A few years ago, I went live on Good Morning America Online. I had my cousin’s baby in my arms, a baby I had never met before. The host asked if I could demonstrate […]
How AI Can Help First-Time Parents Navigate an Overwhelming Season
The first part of the year is supposed to feel like a fresh beginning. For many new parents, however, it can feel less like a fresh start and more like survival mode. Sleep is fragmented, routines are unpredictable, and the pressure to “get it right” is constant. Add seasonal stress, limited childcare support, and an […]