“Just keep trying.”
“It’ll come naturally.”
“Your body was made to do this.”
These are some of the first messages many women hear after giving birth. While often offered with the best intentions, they carry an unintended implication: if breastfeeding doesn’t come easily, something must be wrong.
For countless mothers, that couldn’t be further from the truth. Breastfeeding is a biologically normal process, but that doesn’t make it instinctive. It is a learned skill for both mother and baby, developed through practice, guidance, and experience. Yet many women leave the hospital believing that if they struggle, they’re somehow failing at one of the very first responsibilities of motherhood. The problem isn’t breastfeeding itself. The problem is the expectation that it should feel effortless.
The Psychology Behind Breastfeeding Confidence
Researchers have long studied a concept known as breastfeeding self-efficacy, a mother’s confidence in her ability to successfully breastfeed. Developed by nursing researcher Dr. Cindy-Lee Dennis, breastfeeding self-efficacy is based on psychologist Albert Bandura’s broader theory that confidence develops through mastery experiences, encouragement, and support, not through instinct alone. Dennis’ research found that breastfeeding self-efficacy is one of the strongest predictors of breastfeeding success. Mothers with higher confidence are more likely to persevere through challenges, while those whose confidence declines are more likely to discontinue breastfeeding earlier than planned (Dennis, 1999).
This distinction is important because self-efficacy is often misunderstood as simply “believing in yourself.” In reality, it is something that develops through experience. A mother who receives education before birth, encouragement from her healthcare team, skilled lactation support, and reassurance during early setbacks is far more likely to build confidence than a mother left to navigate painful feedings, latch difficulties, or concerns about milk supply on her own. Confidence isn’t something women either have or don’t have. It’s something we help build.
When Challenges Become Personal
Unfortunately, many mothers don’t interpret breastfeeding struggles as part of the learning process. Instead, they internalize them. Rather than thinking, My baby and I are learning together, many begin asking themselves:
“Why can’t I do this?”
“My body is failing my baby.”
“Everyone else seems to know what they’re doing.”
“Maybe I’m just not cut out for this.”
This is where a temporary feeding challenge transforms into something much deeper: a threat to a mother’s developing identity. The early postpartum period is already marked by profound physical recovery, hormonal fluctuations, sleep deprivation, and the psychological transition known as matrescence, the developmental process of becoming a mother. During this vulnerable time, every challenge can feel like evidence that you’re falling short, especially when society tells you that breastfeeding should come naturally.
We Don’t Expect Instinct in Any Other Part of Parenting
Think about everything we teach new parents. We teach them how to install a car seat. How to bathe a newborn. How to safely prepare formula. How to recognize illness. How to soothe a crying infant. No one expects parents to instinctively know these skills. Yet breastfeeding is often treated differently. Somehow, we’ve convinced mothers that because breastfeeding is “natural,” it should also be intuitive. Those are not the same thing. Walking is natural. Learning to ride a bicycle is not. Motherhood works much the same way. Biology provides the foundation, but confidence grows through learning, repetition, support, and compassionate guidance.
Supporting Mothers Means Building Confidence
If we truly want to improve breastfeeding outcomes, we must shift our focus from performance to preparation. That means normalizing breastfeeding as a skill that takes time to develop. It means ensuring mothers have access to lactation consultants, peer support, realistic education before birth, and healthcare professionals who reassure them that early challenges are common, not signs of failure. Most importantly, it means protecting a mother’s confidence, because when confidence grows, persistence often follows.
And when breastfeeding ultimately isn’t possible, or isn’t the healthiest choice for a mother, her worth cannot be measured by how she fed her baby. Breastfeeding is one part of motherhood. It is not the definition of motherhood. As we continue encouraging women to breastfeed when possible, let’s also remember to support the person doing the feeding. Mothers don’t need more pressure to be perfect. They need the knowledge, support, and compassion that allow confidence to grow alongside their babies.
Reference
Dennis, C. L. (1999). Theoretical underpinnings of breastfeeding confidence: A self-efficacy framework. Journal of Human Lactation, 15(3), 195–201.
ABOUT THE AUTHOR
Dr. Nicole Kumi, PhD, PMH-C, is the founder of The Whole Mom, an organization dedicated to transforming maternal mental health through prevention, education, and community. She developed the evidence-based Fourth Trimester Program to help mothers navigate the transition into parenthood with practical tools, connection, and science-backed support. Dr. Kumi is the author of Born Together and a national speaker on postpartum mental health, sleep deprivation, and the neuroscience of motherhood. Her work has been featured by FOX 5 DC, The Guardian, The Bump, and Chalkboard Magazine.
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